Registration & Networking with Attendees & Speakers

Presentations: Top Digital Media & Marketing Trends You Need To Know
Leading analysts and industry leaders kick-off the day’s discussions with an overview of the latest research that reflects and illustrates the current state of digital advertising and marketing as well as the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.

Presenters
Bob Johnson, VP & Principal Analyst, IDG Connect (USA)
Sean MacPhedran, Director of Creative Strategy, Fuel Industries
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire (USA)

Keynote
Bob Garfield, Author, The Chaos Scenario, Co-Host, NPR's On The Media, Columnist, Advertising Age (USA)

Networking Break

Panel 1: Turning Digital Pennies to Dollars - Profiting From the Evolution of Online Advertising
Rich media, in-game ads, in-text ads, content wraps, virtual goods, content sponsorships: There are so many new ad formats on the web today. Which ones work and which ones don’t? Is search advertising still the most effective form of advertising on the web or is the Google-era over? This panel of experts will discuss the evolution of online advertising from a business focused on the banner to a multi-faceted business with many new touch points. What are the challenges and opportunities for advertisers and online publishers to grow online advertising through video and rich media campaigns in the years to come?

Panelists
Paul Cormack, Consumer Marketing Manager, Family + Playhouse Disney, Astral Television Networks (Canada)
Will Page, Chief Economist, PRS for Music (UK)
Michael Vietri, Director, Bus. Dev., New Media & Digital Solutions, Transcontinental Media (Canada)
Chris Williams, M.D., Media Contacts, Havas Digital (Canada)
Moderator: Colin Gillis, Dir. of Research & Senior Tech Analyst, BGC Financial (USA)

Panel 2:  Social Media - Opportunities to Increase Revenue and Brand Loyalty by Engaging in Online Communities
This panel of industry experts will discuss the future of social media, with a focus on consumer trends, marketing programs and content development. As a brand, marketer or content owner, how can social media improve your current marketing and customer acquisition initiatives? What is the opportunity for brands and marketers to target and reach potential consumers through social networks? How are social networks evolving to incorporate advertising programs and licensed content while addressing privacy and piracy concerns? This panel of experts will get under the hood and provide answers to the questions people are asking about the future of social media.

Panelists
Giovanni Gallucci, Social Media Ninja/Author/Speaker (USA)
Kobi Gulerson, Senior Account Exec., MacLaren MRM (Canada)
Gil Katz, Managing Partner, Giant Step (Canada)
Jake Maas CFO & Head of Business Dev., LivingSocial (USA)
Moderator: Sonny Mayugba, Bus. Dev. Director, Sacramento Press (USA)

Keynote
Louise Clements, Head of Sales, Facebook in Canada (Canada)

Lunch

Keynote: How You Can Use Social Media to Become a Click Millionaire
Scott Fox, Entrepreneur, Online Marketing and E-Commerce Success Coach, Author, eRiches 2.0.  (USA)

Panel 3: Show Don’t Tell - How to Maximize your Marketing ROI using Online Video Platforms/Tools
There has been much progress in online video over the past year. As more content hits the web, new opportunities are arising for owners of premium content and developers of direct to Internet content alike. This panel will discuss many of the most significant issues in online video including business models, distribution strategies, TV Everywhere, changing viewing habits, piracy and digital rights management as well as issues related to global distribution and technology issues. The focus will be on identifying how to best utilize online video from the content owner's as well as marketer's perspective.

Panelists
David U.K., Managing Director, Worldwide, Heavy.com (Canada)
Marc Zachary SVP, Business Development, Auditude (USA)
Lewis Rothkopf, VP, Network Development, BrightRoll (USA)
Jack Rotherham, SVP, Strategic Dev. & P'ships, Metacafe (USA)
Moderator: Jon Potter, Digital Media Consultant / Former Exec. Director, Digital Media Association (USA)

Networking Break

Panel 4: Be Found Online - The Latest In Search Engine Optimization and Marketing (SEO/SEM) Strategies
Get trained in-depth on how to research your own keywords and familiarize yourself with the related keyword universe. This hands-on panel will discuss best practices and give tangible advice for how to use different online tools for keyword research, and how to use search engines to quantify competition and maximize the ROI of your marketing investment. Questions answered in this session includes how to identify and target potential keyword phrases that could be used to increase the amount of traffic you get from search engines such as Google. Understand how to write search-friendly headlines, subheads and body copy and learn how to convert that traffic into email subscribers and ultimately new customers.

Panelists
Brent Bernie, President, comScore Media Metrix (Canada)
Laura Coltrin, Product Manager, Eventbrite / Founder/Partner, Search Scholars (Canada)
Gregory Markel, CEO & President, Infuse Creative (USA)
Moderator: Andrew Goodman, Founder & Principal, Page Zero (Canada)

Panel 5: Mobile Marketing – Go Beyond the Hype and Leveraging the Bustling App Economy
Let’s get right down to it, there is much more to the surging market than goofy games. With the opening of wireless networks and the Apple iPhone App Store, there has been a proliferation of mobile applications of all kinds. This no-nonsense panel will discuss the many opportunities surrounding mobile apps. What can we expect with the launch of the RIM/Blackberry and Android app stores? How are mobile apps innovating with respect to m-commerce, social networking and location-based services? Does an app make sense for your business? What is the future for mobile applications and how can you make sure that you best take advantage of this bustling economy?

Panelists
Aimee Higgins, VP, Strategy & Planning, Pandora (USA)
Ned Bigelow, Sales Manager, Mojiva (USA)
Phil Miano, Nat'l Sales Director, Mobile Advertising, AOL (USA)
Maurizio Angelone, CEO, MyScreen Mobile (USA)
Jyri Forsstrom, Cultural Attache, Steam Republic (Finland)
Moderator: Michael O’Farrell, Managing Director, MMA Canada Council, Mobile Marketing Association (Canada)

Panel 6: Data is King - Gain a Competitive Advantage Using Online Analytics and Behavioral Targeting
There are a plenty of online analytics tools you can use to gain business insights about how your online marketing campaign is doing, as well as who is visiting your website, who referred them, what they are reading/watching etc. This knowledge can then be used to advertise products/services and improve the effectiveness of multi-platform advertising and marketing. This panel will give you a better idea of which tools and techniques you should be using and why. Companies are also working fast to figure out how to make money from the wealth of data they're collecting about our opinions, friendships and behaviors online. What business models are emerging to monetize this valuable data? What are the privacy issues? What is the future for businesses focused on collecting data as well as implementing better behavior-based marketing online?

Panelists
Michael O'Donnell, CEO, Skytide (USA)
Rob Begg, Director, Business Development, Radian6 (Canada)
Eric Garland, CEO, BigChampagne (USA)
David Bakula, SVP of Analytics, Nielsen Entertainment (USA)
Moderator: Jay Friedman, Digital Mktg Expert, Goodway Group (USA)

Cocktails