More Information:
Digital Media Wire, Inc.
8721 W. Sunset Blvd. P8
Los Angeles, CA 90069
ph. 310-855-0033
Speakers include:
Maurizio Angelone,
CEO, Member of the Board of Directors
MyScreen Mobile Inc.
Maurizio Angelone has spent 15 years with Nokia in senior roles including his most recent position as Global Account Head for one of Nokia’s largest customers Telefónica S.A. Previously, Maurizio led Nokia’s Latin American division, which generated over $2 billion in revenue in 2007 and also ran Nokia’s handset operations in Italy.
Maurizio Angelone’s relationships with global mobile operators, extensive experience in developing new markets, strategic marketing and distribution channel development uniquely qualify Maurizio to lead the MyScreen team. Maurizio studied telecommunications engineering at the University of Rome and subsequently studied business at SDA Bocconi in Milan. Maurizio speaks English, Italian and Spanish.
Rob Begg,
Director Of Business Development, Media and Entertainment
Radian6
Rob is Director Of Business Development for Media at social media monitoring company Radian6. In this role Rob works with clients in the television, online media and music industry to understand how their brands and content is perceived by audiences across the social web. He also works with these clients to develop new audience facing applications that harness social media to create new content for TV and online.
Rob has over 15 years of experience in online and technology marketing, product management and business development. Prior to Radian6 Rob has worked in the online advertising, publishing and consumer e-commerce businesses in Canada and the UK. Rob began his career in Telecommunications and Internet services as a product manager.
Laura Coltrin,
Product Manager, Eventbrite
Founder/Partner, Search Scholars
Laura Coltrin is an accomplished online marketing professional with expertise in social media, search marketing, and web analytics. She has a proven track record of driving business results through boosting organic traffic, focusing on revenue-generating initiatives, and training core business units in search methods unique to their roles. Laura currently runs her consulting company, Search Scholars, and her search portfolio includes work with high-profile sites such as FoxSports, MySpace, American Idol and Scout.com.
Jack
Rotherham,
SVP,
Strategic Development and Partnerships
Metacafe
Jack Rotherham leads Metacafe’s work with Fortune 1000 companies
interested in tightly integrating their brands into the online
entertainment experience and employing social media as a
marketing vehicle. He is involved in every aspect of the
company’s business, including product direction, audience
development, marketing and communications, content licensing and
promotion, and advertising sales.
Jack joined Metacafe from AOL’s Platform A,
where he oversaw strategic planning and monetization initiatives
for video, social media and high-reach properties. Before making
the leap to digital media, Rotherham spent nearly 20 years in
the magazine publishing industry.
Previous positions include founding partner and publisher of
C, a regional luxury lifestyle magazine and web site, publisher
of Teen People and its online, broadcast and mobile extensions,
and vice president and publisher of Rolling Stone, where he
oversaw two record-breaking years in ad revenue.
Jack holds a bachelor’s degree in communications from Fordham
University.
About Metacafe® – Entertainment That Connects
Metacafe® is the leading independent online video site. We
connect consumers with the entertainment content they love and
brand advertisers with the consumers they serve. The company is
teaming with content creators including top movie studios, music
labels, professional sports leagues, television networks, video
game publishers and best-of-the-web production firms to deliver
an exceptional entertainment experience to its more than 50
million unique monthly viewers, more than 12 million of them in
the U.S.1.
The privately held company is
headquartered in Palo Alto, CA, and has offices in New York
City, Los Angeles, London and Tel Aviv. For more information –
In his current role with Radian6, Ramsey oversees sales, customer service, channel/partner/international development, and product management. As an original co-founder of the company, Ramsey brings nearly 20 years of experience in the field of real-time content acquisition and management technologies. He has held a diverse set of management and executive positions ranging from customer service to marketing to product management and business development in start-ups, hyper-growth companies, as well as global, publicly traded corporations. Prior to joining Radian6, Ramsey was the global senior product manager for Microsoft’s Content Management Server (MCMS) product. Folllowing his transition into Microsoft from NCompass Labs (acquired by Microsoft, 2001), Ramsey successfully launched the first and subsequent versions of MCMS globally. In addition to Microsoft, Ramsey held management and executive positions at leading content analysis and management platform companies such as NCompass Labs, Axonwave Software (NLP), and Fulcrum Technologies (acquired by OpenText, 1998).
Bob
Garfield, Author, The Chaos
Scenario, Co-Host, NPR's On The Media,
Columnist, Advertising Age.
Garfield is a columnist, critic, essayist,
pundit, international lecturer, and inveterate broadcaster. In
print, Garfield's "Ad Review" TV-commercial criticism featured
in Advertising Age has made him among the more
provocative and sought-after figures in trade-magazine history.
He recently published the book The Chaos Scenario which
outlines the new landscape for media and advertising in a
digital world. On television, he is the advertising analyst for
ABC News.
Scott Fox
is a successful online
entrepreneur, an expert on
online small business social
media marketing and
e-business startup
strategies, and an author,
radio talk show host,
motivational speaker, and
e-commerce startup advisor.
He is the author of two
booksInternet Riches,
the best-selling guide to
starting a business online,
and also
e-Riches 2.0:
Next Generation Online
Marketing Strategies,
the leading new guide to Web
2.0 online marketing
strategies, and regular
free email newsletters,
too.
His expertise as an
author is based on personal
experience and success:
Scott Fox has built
multi-million dollar
e-businesses ranging from
small web site startups, to
web sites for celebrities
like Bill O’Reilly and Larry
King, to the online division
of a major corporation.
Scott Fox is also the
host of the popular
ClickMillionaires.com
e-commerce and online
marketing social network
where he offers personal
coaching to help his readers
make more money online.
Scott Fox with fellow
authors Robert
Kiyosaki ("Rich
Dad, Poor Dad"),
David Bach
("Automatic Millionaire"),
and Bill O'Reilly
(Fox News)
His work and book have
been covered by press
outlets including the Boston
Globe, LA Business Journal,
Toronto’s Globe & Mail, Wall
Street Journal, Philadelphia
Inquirer, Orange County
Register, Smart Money and
SUCCESS magazines, and many,
many radio programs and
blogs worldwide.
Mr. Fox writes, speaks,
and teaches worldwide on
Internet entrepreneurship
and online marketing,
including inspiring and
informative speeches on
innovation, e-commerce
trends, blogging, and small
business topics. As a
keynote speaker or workshop
leader, he regularly speaks
at conferences, schools,
events, and on radio
programs nationwide. Scott
Fox hosts the weekly "E-Commerce
Success Radio Show"
online podcast and is a
weekly contributor to
Business Talk Radio
Network's
nationally-syndicated daily
drive time "Big
Biz Show", too.
He is a graduate of The
University of Michigan and
Stanford Law School, and has
served as a mentor to
students at Harvard Business
School and as an instructor
at the Learning Annex. He
sits on the Boards of the
Technology Council of
Southern California and
several early stage
e-commerce and social media
companies. He has active
consulting, affiliate, or
employment relationships
with many of the companies
mentioned in his books,
blogs, and broadcasts,
including Amazon.com, Site
Sell, Typepad, Barnes &
Noble, and Clickbank, among
others.
ScottFox.com
(http://www.scottfox.com)
offers links to his blog,
free email newsletters,
and free research reports on
e-commerce marketing tips,
profitable start-up
strategies, and web site
vendor recommendations.
Ned
Sherman, CEO & Publisher,
Digital Media Wire, Inc.
As CEO,
Publisher and Executive Editor of Digital Media Wire, Inc., Ned
Sherman works at the center of the rapidly growing digital media
industry, where he brokers relationships and keeps a tab on the
most important developments shaping the industry. According to
the Wall Street Journal, “Publisher Ned Sherman is more than the
average pundit: He is an attorney and has an inside grasp of
what is happening.”
Ned has established Digital Media Wire as a
leading online media company that provides daily news,
information and community to tens of thousands of executives and
professionals at entertainment, media and technology companies
throughout the world and owns and produces nine annual
conferences. The advertising, sponsorship, client, partner and
subscriber relationships that Ned has brokered make Digital
Media Wire one of the best known media and entertainment
industry brands to emerge in the digital age.
As Publisher and Executive Editor of DMW since
2000, Ned oversees all content for the site and newsletter,
writes a weekly column Digital Media Week in Review and has
published two books, Millennials & The Digital Entertainment
Age: A Sourcebook for Consumer Marketers and The Digital
Entertainment & Media Directory. From 2003 to 2004, he was
Editor-in-Chief of Digital Media Law Report.
Before co-founding Digital Media Wire, Ned
spent seven years as a corporate and entertainment attorney
practicing at several of the leading law firms in the world.
Ned is a frequent speaker at industry events
in the U.S. and overseas and has been quoted in publications
including American Lawyer, The Los Angeles Times, The Hollywood
Reporter, Billboard and Crain's Mermigas on Media, interviewed
and featured on C-SPAN, National Public Radio (NPR), NY1 Evening
News and nationally syndicated radio shows, Inside Digital Media
and WebTalk, and recognized in the Wall Street Journal.
Jay Baage, VP, Content, Digital Media Wire
As VP of Content, Jay wears many hats. He oversees the content in DMW's publications as well as for conferences and other events. Jay furthermore runs the day-to-day operations for the popular DMW news and community site, where he also serves as a Senior Writer. Last, but not least, he works with marketing, public relations and business development across the board for DMW.
Jay got into journalism after high school when he served a year of military service in the Swedish Armed Forces and was selected to join its highly regarded conscript writing staff. He has been hooked on working with media and communication ever since.
Jay now has over 10 years of experience in the media industry serving in a wide range of capacities - from a technology writer and editor at several newspapers and magazines (Reuters, Dagens Industri, Aftonbladet etc.) to working in television (ABC Good Morning America, TV4 Ekonominyheterna), both behind and in front of the camera. Jay has a Masters Degree in Media, Entertainment and Technology Management from New York University and a Bachelors Degree in Business Administration from Goteborg University in Sweden.
He is a recipient of the Wallenberg Scholarship 2004 and 2006 (Academic Scholarship), The Sweden-America Foundation Fellowship 2005 (Academic Scholarship) as well as awarded a scholarship for being "A Promising New Media Manager" by Swedish Newspaper Publishers' Association 2005 and 2001.
Joakim has a keen personal interest in digital media, music and pop-culture. On his desk, you will find a video iPod, the latest issue of US Weekly and a pair of Cutler and Gross shades.
He claims to listen to music by Paris Hilton only because he "has to be familiar with mainstream music" while heavily promoting new bands from his native Scandinavia like "Peter, Bjorn & John."
Phil Miano,
National Sales Director, Mobile Advertising,
AOL
Phil Miano is the National Director for AOL Mobile Advertising. In this role Phil leads Aol.’s mobile advertising strategy and helps brands be successful in their mobile advertising endeavors.
Prior to joining Aol., Phil was the first mobile advertising specialist in the US for Microsoft where he had previously helped launch the sales efforts for adCenter, Microsoft’s paid search platform.
Phil has been involved with digital media since 1997. He has held senior sales positions with: Time Inc. New Media, The i-Turf Network, 360hiphop/Bet.com, and PRIMEDIA.
Phil is a graduate of the University of Connecticut and the US Army’s, John F Kennedy Center for special warfare.
Michael O'Donnell,
CEO, Skytide
Michael is a four-time CEO with significant digital media credentials and a strong track record in growing startups, mid-tier and larger, publicly-traded companies He helped build pioneering internet site, Salon.com into a respected news & entertainment brand and brought it public. He also helped shape the digital payments industry as CEO of BitPass. Michael then transformed Five Across into a social networking software leader and sold it to Cisco, where he served as President of Social Media for its Media Solutions Group. Now, as CEO of Skytide, he is enabling online video publishers like Comedy Central, MTV, Nickelodeon and Univision to make better operational decisions based on its Digital Media Performance Measurement software.
Michael was also a founding board member of the Online Publishers Association. He is a graduate of the University of California, Berkeley.
Sean MacPhedran,
Director of Creative Strategy
Fuel Industries
As Director of Creative Strategy, Sean plays the roles of Creative Director and Account Planner, helping clients to navigate through the world of online branded entertainment. In this role, he has developed award-winning branded entertainment and advergame campaigns for some of the world’s largest brands, and has been recognized for his work on Deadwood: Dead Man’s Hand and American Dad vs. Family Guy Kung Fu by Billboard Magazine, Marketing Magazine and the Future Marketing Awards.
Sean is also a seasoned speaker, presenting on the subject of branded entertainment and advergaming to a number of industry organizations, including the Interactive Advertising Bureau, the Advertising Research Foundation, the Game Developers’ Conference and Advertising Week DC. He has also lectured on interactive marketing at Carleton University in Ottawa, and has been quoted in articles featured in Advertising Age, Adweek, Marketing Magazine, Strategy and the Toronto Star.
Since joining Fuel Industries in 2005, he has worked closely with dozens of international brands including 20th Century Fox’s Family Guy and American Dad, Wrigley’s, Discovery Channel, Johnson & Johnson and HBO. Prior to this, Sean worked on the $10 million X PRIZE Project in the Mojave Desert, and in notable advertising and media relations firms in Los Angeles.
Sonny Mayugba,
Bus. Dev.
Director
Sacramento Press
Media industry veteran Sonny Mayugba, the business development director and “super connector,” applies his experience as a publisher, marketer, sales person and entrepreneur to build customer retention and create strategic partnerships.
Sonny launched his 16-year career by co-founding and publishing Heckler Magazine, a youth culture action sports magazine, at 23, in 1993. In the process, he helped pioneer desktop publishing and built the advertising revenue from zero to one million dollars in just a year.
The do-it-yourself-oriented Sonny published content on Usenet prior to the public launch of the World Wide Web, co-authored a book published by Chronicle Books, and eventually sold the company to TransWorld/Times-Mirror.
Later, Sonny led regional and national market development at Tower Records, where he was responsible for regional sales and marketing in New York, Boston, Las Vegas, and Los Angeles, along with national digital strategy, social media integration, media buys and budgeting.
Sonny is also a recognized pioneer in social networking, having teamed with restaurant pioneer Randy Paragary to co-found BiteClub.com, a social networking resource designed for, and created by, members of the food and bar industry.
BiteClub is the world’s first social networking site created to serve the interests of the 12.8 million person-strong restaurant and bar workforce and the culture that surrounds it.
Sonny received an Associate Arts Degree in Social Science from Sacramento City College.
Chris Williams,
Managing Director
Media Contacts, Havas Digital
Chris Williams started in interactive marketing for as long as
interactive marketing existed. His experience spans client strategy
and creative at agencies such as Arnold Advertising and BBDO Canada in
addition to online media at Media Contacts. He has developed strong
integrated strategic and creative solutions for such clients as Audi,
Toronto Tourism, Canada Savings Bonds, Bank of Montreal, Canadian
Tourism Commission, Monster.ca, Harris Bank, Excite.ca, Kanetix.ca,
Pepsi, Miller Brewing (US), Chrysler, Apple, Bell Canada, Fedex and
Chapters.ca. Awards include John Caples Awards, Marketing Magazine
Awards and CDMA RSVP Awards.
Chris also sits on the board of the Internet Advertising Bureau of
Canada and as long as he has a glass of milk can eat half a pound of
Dairy Milk chocolate in one sitting.
David Alston,
VP, Marketing
Radian6
David is Vice President of Marketing & Community at social media monitoring solution company, Radian6. David’s focus at Radian6 is building the firm’s brand internationally through the use of social media monitoring, outreach and engagement. He is the co-inventor of the “twebinar” format with social media maven, Chris Brogan – which is a mashup between a traditional video webinar and Twitter. David has also become a featured speaker and panelist at a number of new marketing, blogging and social media events as a guide to how brands should be listening to consumer generated media online. As one of Twitter’s most followed CMO’s, David takes his interactive style of marketing to every speaking engagement – listening, learning and engaging with the audience.
Jay Friedman,
Digital Marketing Expert
Goodway Group
Jay Friedman is the COO of Goodway Group, an 80-year old marketing services company that owns and operates two ad networks, Beep! Automotive and IvyPixel.
Friedman joined Goodway by creating and launching Goodway 2.0 in 2006 to provide online and emerging media services primarily to agencies representing the political, automotive, restaurant, and homebuilder markets. Since its inception, Goodway 2.0 has become a sought-after digital media expert by agencies representing presidential and senatorial candidates, advocacy groups and automotive associations within nearly all of t world’s largest auto manufacturers. Goodway 2.0 was integrated into Goodway Group in 2007, where Friedman subsequently created and launched the pair of ad networks to round out its digital services offerings.
Prior to launching Goodway 2.0, Friedman was with Young & Rubicam, a top ten global marketing firm. At Y&R, Friedman managed the day-to-day operations of the $20MM Dallas, TX, field office, during which time the Dallas office achieved and maintained the highest client-driven ratings of any field office within the system. Additionally while at Y&R, Friedman was responsible for the successful national effort to consolidate regional direct-to-consumer marketing programs to reduce time to market and cost per program while retaining full creative flexibility to meet individual marketing objectives. Friedman also began his career at Y&R.
Friedman is a graduate of the University of Wisconsin with degrees in Journalism and Spanish. He lives with his wife and two children in Plano, TX.
Kobi Gulersen is currently at MacLaren MRM developing digital, social
media & e-commerce strategy for Nestle USA focusing on the healthcare
nutrition category and MasterCard.
Furthermore, Kobi has a strong passion for youth marketing having
pioneered new marketing strategies through an agency he both founded
and sold his ownership stake in 2008. Kobi has developed marketing
programs in Canada, USA, and has executed marketing campaigns in the
English Caribbean. His client work experience includes: Rogers
Wireless, Scotiabank International, Tourism Calgary & General Motors.
He was recently listed on Marketing Magazine's 2008 "Ones to Watch"
Top 10 under 30 list.
Outside of work, Kobi chairs & sits on committees for Rethink Breast
Cancer, Upper Canada College, Canadian Foundation for AIDS Research.
He is also an avid house music listener and enjoys playing tennis and
swimming.